AGOURA HILLS, CALIF. — A data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff has been acquired by a St. Louis-based provider of private-label online audience engagement and interactive content platforms.
For an undisclosed price, Presslaff Interactive Revenue (PIR) has been acquired by Second Street, known for its contesting, quizzes, ballots, polls, and email communications for print, television, radio, magazine, and digital media brands across the globe.
The acquisition “adds to its depth of database marketing experience for media,” Second Street said in a statement released Wednesday.
“We couldn’t be more delighted to have PIR become part of our Second Street family,” said Second Street Co-Founder Matt Coen. “Ruth Presslaff has been a pioneer in the building and utilization of first party data for decades. We look forward to leveraging her expertise on behalf of our partners, and to bringing our own expertise and technology platforms to her clients.”
Current PIR customers will transfer to the Second Street platform.
“As I spent time exploring Second Street, it became clear our companies could complement each other beautifully,” said Presslaff. “Matt, and his co-founder, Doug Villhard, have created a progressive, growing company. I am excited to be a part of Second Street, to double-down on data and email, and to bring these benefits to our now joint and ever growing customer base.”
Presslaff is based in Torrance, Calif., to the southwest of downtown Los Angeles, and created her company in 1988 following a five-year stint as President of United States Radio Networks.
PIR clients include Hubbard Media, Max Media, Schurz Communications, Times-Shamrock Communications, and the News-Press & Gazette Companies.