'Primetime: What Would You Do?' tops news magazine viewers


Primetime: What Would You Do? (9-10pm):  Surging 60% over its lead-in, ABC’s Primetime: What Would You Do? took second in the 9 o’clock hour among Adults 18-49. 

In the key young adult sales demo, ABC’s Primetime defeated NBC’s Dateline in the hour by 14%.  

The ABC newsmagazine also topped its NBC newsmagazine competition in Adults 18-34 and key Women demos (W18-34/ W18-49).

Primetime: What Would You Do? was up over its most-recent telecast (2/4/10) in Total Viewers (4.7 million vs. 4.6 million), by 23% in Adults 18-49 (1.6/5 vs. 1.3/4) and by 25% in Adults 25-54 (2.0/6 vs. 1.6/4), drawing the newsmag’s best performance in 4 weeks – since 1/21/11.

(source: ABC)