Primo Trio: Regional Sales Leaders Picked At Premion


Premion, TEGNA‘s CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders “to address the accelerating growth of the streaming advertising market.”

Shawn Edwards, a former VP/Sales for KNBC-4 in Los Angeles, will serve as a Regional Sales manager for both the Southland and for San Francisco Bay Area consumers.

At the same time, former Comcast Spotlight sales executive Doug Tierney is now a Premion Regional Sales Manager for Boston.

Concurrently, Tony Mastromatteo is joining as Regional Sales Manager for the Mid-Atlantic region, working from Philadelphia.

These appointments expand Premion’s direct sales team, which already includes New York, Chicago, and the Southeast. The Regional Sales Management team is responsible for business development and managing national agency relationships within their territories, in addition to local, direct brand and regional agency relationships.

Premion allows local, regional and national advertisers to reach targeted audiences in premium live and on demand programming at scale.

Premion President Jim Wilson says, “By adding three top performers to our sales leadership ranks, we’re positioning Premion for continued growth as we drive richer targeting and new innovations to solve advertisers’ biggest concerns of brand safety, transparency, addressability and scale.”

In bolstering Premion’s Los Angeles and San Francisco markets, Edwards brings 25 years of experience in helping broadcast, network affiliates and MVPDs increase revenues and market share across linear and non-linear platforms, including 18 years at NBC Universal in various sales management roles.

In overseeing the Boston and Providence markets, Tierney is an OTT and live sports programming expert. Prior to joining Premion, Tierney spent eight years at Comcast Spotlight selling linear TV, digital/OTT products and political advertising.

In leading the Philadelphia market, Mastromatteo brings over 20 years of media experience to Premion. An experienced media buyer and seller, he has advised large well-known brands on how to remain dominant in an ever-changing media landscape. For more than a decade, Mastromatteo has also served as Adjunct Professor teaching Media Planning and Advertising Media Sales at Towson University.