Priorities USA Action buys $30 million in ad time


Priorities USA Action is reserving time in Colorado, Iowa, Florida, Ohio, Pennsylvania and Virginia, according to a Washington Post story. The group, in coordination with the Service Employees International Union, is currently funding Spanish-language ads in Colorado, Florida and Nevada — an effort they say will continue.

Priorities USA Action, run by former White House aides Bill Burton and Sean Sweeney, has raised $16 million this year — as of the end of June — and $21 million since the start of 2011. It recently received a $1 million donation from actor Morgan Freeman. The group says it has another $20 million in commitments, said The Post.

Those fundraising figures are dwarfed by the activity of Republican super PACs and other conservative-aligned outside groups led by American Crossroads and Crossroads GPS, which has pledged to spend $300 million on the 2012 election.

As of the third week in July, Republican outside groups had spent $144 million on swing state television advertising while Democratic groups–led by Priorities USA Action–had spent just over $20 million.

See The Washington Post story here