It positions itself as “a voice for the TV viewer” yet is one of the biggest pro-cable TV service provider lobbying groups Inside the Beltway. The American Television Alliance (ATVA) has made noise for its finger-pointing and one-sided blame for every recent retransmission consent dispute, citing broadcast TV owners for causing the problem despite the need for a MVPD and broadcaster to agree on a fair deal.
Now, it is sharing its thoughts with the FCC on a Notice of Proposed Rulemaking crafted to consider changes in the ATSC 3.0 licensing regime — a matter that comes following a NAB request.
