How Hitting Digital’s ‘Mute’ Button Helps Radio

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In August 2017, a webinar moderated by Radio INK editor-in-chief Ed Ryan, Veritone ‎Managing Director of Enterprise Radio Solutions Paul Cramer offered participants some eye-opening details on a new, “AI”-powered way to “aircheck” for an advertiser of an AM or FM station.


The webinar came on a day when Google’s Chrome browser was experimenting with a “mute” setting for autoplay video ads that start playing when one scrolls to the ad on a web page.

The timing was perhaps perfect, and still resonates today.

How many people do you know hit a “mute” button when a commercial comes on the radio station they are listening to?

The very idea is absurd, and gives the radio industry yet another weapon in its advertiser ammo box.

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