In a August 2017 webinar moderated by Radio INK editor-in-chief Ed Ryan, Veritone Managing Director of Enterprise Radio Solutions Paul Cramer offered participants some eye-opening details on a new, “AI”-powered way to “aircheck” for an advertiser of an AM or FM station.
The webinar came on a day when Google’s Chrome browser was experimenting with a “mute” setting for autoplay video ads that start playing when one scrolls to the ad on a web page.
The timing was perhaps perfect, and still resonates today.
How many people do you know hit a “mute” button when a commercial comes on the radio station they are listening to?
The very idea is absurd, and gives the radio industry yet another weapon in its advertiser ammo box.