BIA/Kelsey is offering a Webinar on programmatic ad buying and selling for television on Feb. 17.
Saying that programmatic has been garnering press attention and momentum for the past year, BIA/Kelsey believes “We’re now ready for a breakout year in local television.”
In the first of a series of Webinars on this topic, the company will look at national and local television markets and cover topics such as how do experts view programmatic TV in terms of compatibility with your existing planning and buying mechanisms and how soon might programmatic have an impact on local television inventory purchasing.
Some of the experts expected to participate in the 2 p.m. event are from Strata, comScore/Rentrak and Sinclair Digital Group.
Sign up for the event here: https://attendee.gotowebinar.com/register/6891125727881641474