A thirty-year promotions management software company and a company dedicated to offering integrated digital marketing solutions for media companies are partnering up.
PromoSuite and Aptivada are teaming to create an integration between Aptivada’s contesting platform and PromoSuite Next and PromoSuite Mail products.
The integrations are designed to help shared clients increase efficiency, eliminate duplication, and harness the power of the two platforms working together, the companies say.
Aptivada is co-founded by Brian Green. He commented, “This partnership with PromoSuite emphasizes the importance of offering streamlined tools that give each of our clients the ability to work through one platform to streamline efforts. We’re thrilled to join forces and deploy solutions that are extremely efficient and a win/win for everyone.”
Aptivada’s contest entrant information will now be found within PromoSuite’s winner database. This can enable client stations to use PromoSuite Next to manage the prize fulfillment process, including remotely generating winner release and W9 forms. Additionally, the winner’s data would be available within PromoSuite Mail for inclusion in future email campaigns.
PromoSuite’s CEO Rocco Macri noted, “At PromoSuite we are continually looking for ways to increase productivity by improving workflow and opportunities for collaboration across all departments. Aptivada shares our passion for the radio industry, and we’re excited to work together to bring these solutions to our clients.”