As part of RAB’s Business Accelerated initiative, Provoke Insights, a full-service market research firm, will be rejoining the radio industry sales advocacy organization for a live presentation offering insights on today’s consumer.
The event, “Meet the New Retail Shopper,” sees Carly Fink, President of Provoke Insights, share insights into today’s retail shopper. Fink will provide guidance for broadcasters helping their clients plan their back-to-school and holiday campaigns.
“While most COVID-19 restrictions have been lifted, consumers are not going back to the standard shopping routines of 2019,” the RAB says. “As brands prepare for the upcoming back-to-school and holiday seasons, it is important they understand the new buying behaviors.”
The session will take place at 1pm Eastern/10am Pacific on Wednesday, July 28.
Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing.
To register, click here.