Triveni Takes On Public Media’s Next Gen TV Push


Broadcast technology equipment and consulting firm Triveni Digital has been selected by Public Media Company as its strategic partner in the development of various services designed to expand the capacity of noncommercial educational TV stations across the U.S. as they embrace the next gen TV standard.

The new strategic partnership between Triveni and PMC will enable public TV stations to work directly with Triveni on systems and software of unique use to them.

“We are forging a self-reliant path for public television stations who want to explore public service and business opportunities built on Next Generation TV,” notes Public Media Company CEO Marc Hand. “There’s a whole host of opportunities and requirements for public television, like membership data gathering and educational services, that we hope to pursue with a strategic alignment with Triveni Digital.”

Stations participating in the Public Media Venture Group will gain access to early testing and use of equipment and technologies developed in the joint venture with Triveni.

Public Media Company intends to pursue outside investment funding for this proposed joint venture with the goal of generating a financial return for the outside investors, the Public Media Venture Group stations and Public Media Company.

Mark Simpson, CEO of Triveni Digital, noted, “Public television covers 98% of the U.S. population, and with the advent of Next Gen TV, there is tremendous opportunity around mission-based public service applications, such as emergency alerting, education applications, or enhanced media content. Given our long history of developing innovative solutions and applications in partnership with leading public television stations, and our leading role in the development of ATSC 3.0, we are particularly excited about the opportunity for addressing their needs and opportunities made possible by the new technology, and helping to enhance the public benefits of their services. A key goal of the partnership is to accelerate development of a software tool kit to support innovation within public television.”