Mega Media Group announced that its Pulse87 has been retained by Proximo Spirits’ Brand, Three Olives Premium Vodka, to market a grassroots promotional program to generate awareness and increase sales on the local NYC nightlife circuit. The program includes development of a grassroots initiative and introduction of the Three Olives Pulse Party Girls. The program is designed to develop on-premise awareness of the Three Olives brand selection of premium Vodka Flavors, as well as a strong drive to web component through www.Pulse87.com.
Commenting on the announcement, Rick Hernandez, General Sales Manager of Pulse87, stated, “The relationship with Three Olives Brand Premium Vodka began with our First Anniversary Birthday Bash. The decision by Proximo to continue our relationship is a great reflection on our brand and our ability to execute promotionally. We look forward to working with the Proximo team as we execute this program targeting today’s active lifestyle and nightlife consumers. This is another example of how our commitment to bringing unique and relevant ideas to our partners continues to set us apart from our competition.”