It’s a first-of-its kind campaign on Pandora: This month, PUMA is sponsoring the Pandora workout stations. With a dozen workout stations designed specifically to get listeners’ blood pumping during their workouts, Pandora and PUMA are partnering to spread the word that “every workout needs great shoes and a solid playlist.”
This campaign is a complete takeover of the Pandora workout genre tab and the individual workout stations, which will highlight PUMA’s new lightweight training shoe, “PUMAGILITY.” Pandora listeners on the web and mobile platforms will see the campaign as well as PUMAGILITY banners, skins and hear audio ads. Advertising on Pandora will help PUMA reach its goal of building awareness of PUMAGILITY shoes and how it helps enhance stability and motion in workouts.
Since the stations launched on Pandora back in September, more than 1.95 million listeners have opted to tune in to these personalized music solutions for their workout that feature everything from 80’s to country to hard rock and give them the energizing music boost they need while exercising.
The Pandora workout stations: http://www.pandora.com/#!/genres/workout
Additional data on the stations:
• In the first 25 days for 2012, workout stations accounted for approximately 10% of all genre stations created on Pandora.
• The average listener with a Pandora workout station will listen for roughly 48 minutes a day.
• 78% of listeners with a Pandora workout station listen to it on a mobile device.
• Pop, Hip-Hop and Dance-themed stations are the most popular within the workout genre on Pandora.