Marking the highest Q1 revenue level ever for the industry, internet ad revenues in the U.S. hit $7.3 billion in Q1, representing a 23% increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers.
“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, IAB CEO. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”
“The year-on-year 23 percent increase in first quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy.”
Quarterly internet ad revenue since 1999:
RBR-TVBR note: Necessary viewing on today’s consumer – your audience:
Active cell phone users are also more active online
Radio Consumer: Retail