Quiznos names WONGDOODY new AOR; launches campaign


Quiznos and WONGDOODY announced the agency has been named AOR for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska Airlines and the Harlem Globetrotters, is augmenting Quiznos’ ad profile and continuing to keep Quiznos at the cusp of creative marketing campaigns and initiatives.

“Quiznos has a legacy of creative and innovative branding. It’s a legacy our franchise owners invested in, an identity that resonates with our customers, and it has, in many ways, set the standard for creative advertising in our space,” said Greg MacDonald, president of Quiznos. “WONGDOODY’s creativity and flexibility consistently impressed us throughout the review process and we look forward to continuing this legacy of creativity in what we’re sure will be a very successful partnership.”

WONGDOODY is charged with a broad range of national creative duties for Quiznos, including television, radio, print and out-of-home, as well as interactive and social media. The integrated creative highlights Quiznos’ quality, chef-inspired tastes and unparalleled consumer value and convenience, while underscoring Quiznos’ creative and innovative brand history.

“Quiznos isn’t just a great brand with an incredible creative heritage, they’re a brand with real vision,” said Tracy Wong, chairman and executive creative director, WONGDOODY. “We are ecstatic with being given the opportunity to help them fulfill that vision long term.”

WONGDOODY’s creative campaign for Quiznos launched in January with two 15-second TV commercials promoting Quiznos’ new Choose 2 menu. Customers can select two items from the Choose 2 menu for $5, with more than 250 different combinations available. The spots are airing now nationally.