The joint project is jump-starting new radio advertising offerings using Radio Data Systems (RDS) and HD Radio technology: Quu, Inc. (www.quuinteractive.com) and Jump2Go (www.jump2go.com) announced 1/9 that Quu has obtained the exclusive license to Jump2Go’s JumpGate RDS and HD Radio solutions. Quu has also become an investor in Jump2Go.
Quu and Jump2Go launched the HD Radio “Artist Experience” on Beasley’s WXTU-HD2, Philadelphia and soon to follow on all Beasley HD properties. With HD Radio “Artist Experience”, album art and station logos display on HD Radio enabled car stereos and other HD Radio equipped radio devices.
The example, shown, is for the Country band “Sugarland.”
Complementing this technology Quu’s implementation of “Advertiser Experience” allows images to accompany corresponding messages on compatible HD Radio receivers and mobile devices.
Quu and Jump2Go have developed a messaging system that enables music, program messages and advertising on RDS as well as on HD Radio-enabled receivers.
Quu’s Radio Text (QuuRT) technology allows specialized ad messages to be presented on the radio displays during music, commercials or jock talk creating a new ad platform and revenue stream for the radio industry.
In addition, Quu’s “Advertiser Experience” adds corresponding images to the ad text on the ever-increasing graphic HD Radio displays. Beasley Broadcast Group is the first radio company to integrate QuuRT on their FM stations and is currently testing and will be the first to implement the HD Radio “Advertiser Experience.”
