In 2007, Joe Harb opened the doors to Mercer Island, Wash.-based Quu. Since then, the company has been promoting technology that enables radio stations “to take full control of the RDS/HD in-car stereo display.”
It’s now integrated its technology into Xperi’s DTS Connected Radio platform.
This, says Harb, gives stations an increased ability to monetize through ad augmentation and an enhanced listener experience.
“We are excited to partner with DTS Connected Radio to bring in-vehicle radio audiences a more connected and enhanced audio experience,” Harb said. “The connected Quu technology allows our partner stations to go beyond the listening experience to provide engaging, accurate content to vehicle audiences.”
Joe D’Angelo, Senior Vice President of Xperi’s broadcast business, added, “The DTS Connected Radio platform provides stations with more control to enable enriched experiences for in-vehicle listening audiences. As cars are becoming even more connected, broadcast radio technology can leverage that connectivity to deliver accuracy and targeted content directly to listeners.”
Quu enables partner radio stations to directly deliver dynamic metadata from broadcasts into DTS Connected Radio.
Using an IP connection installed in a vehicle, DTS Connected Radio delivers an analog FM and digital (DAB and HD Radio) experience by pairing broadcast programming with IP-delivered content. DTS Connected Radio aggregates metadata, such as on-air radio program and talent information, artist and song information, station contact information, and more — directly from broadcasters around the world to deliver an enhanced in-vehicle radio experience.