There’s a good chance you are not familiar with the name Cliff Freeman. But, you should be. Why? He was a branding master. “Pizza, Pizza?” He’s responsible for it. “Where’s The Beef?” Yup, that, too.
Freeman passed away of pneumonia at the age of 80, and news of his passing started to trickle out in early October — first on a Sunday TODAY “A Life Well Lived” segment and on October 25 in the Tampa Bay Times, his hometown newspaper.
Broadcast media owes a debt of gratitude to Freeman.