The RAB is launching a new Personal Membership program to provide Radio sales pros with a higher level of service and support. The program centers on a personal, customizable relationship with the RAB that will allow individuals to most effectively use RAB resources for radio selling.
Among the most anticipated features of the program is the ability for each Personal Membership subscriber to effectively communicate with advertisers through a customized, self-branding, Personal Promotional Micro-site. Using an easy to use “click ‘n build” interface, users can quickly choose their design template, select from key RAB resources, and load station information, sales materials, personal messages, video clips and more to create a personal, dynamic, and engaging personal website.
Additional benefits of the new Personal Membership program include customized access to RAB.com, the Radio Advertising Bureau’s online Radio sales and marketing resource center. Subscribers will have one-click access to their user-defined most-used RAB resources along with at-a-glance access up-to the minute news and information for their select list of business, advertising, and marketing categories.
Personal Membership subscribers will also have the ability to create professional proposals with “Proposal Assistant,” RAB’s online proposal writing system, enjoy priority 800-number access to the RAB Member Response help-line, and have free and unlimited access to the RAB webcast library along with free registration to most RAB live webinar programs.
