RAB ramps up for NAB Radio Show


With plans to attach its own 2010 conference to the NAB Radio Show, the Radio Advertising Bureau has announced that it will present nine sessions at this year’s NAB event September 23-25 in Philadelphia. The RAB sessions will focus on sales an d marketing strategies, not just for radio, but also interactive media.

“For Radio sales professionals the NAB Radio Show is an essential conference for learning the latest in media technology and how stations can increase revenue opportunities. We are proud to present these informative sessions ranging from digital and interactive Radio to how to reach marketers in the current climate,” said John Potter, Vice President, Training at the RAB. 

The RAB-sponsored presentations and discussions will be led by top professionals in the media and advertising industries, including executives from RAB. 

The 2009 NAB Radio Show Sessions Presented by RAB:

“How Radio Can Do Video Economically and Profitably”
“Great Client Marketing Strategies with Small Budgets”
“Integrated Media Marketing: Leading Your Radio Sellers Through the Transition”
“New Era, New Opportunity: Maximizing of Radio for Multicultural Audiences”
“Digital Best Practices for Radio”
“New, New Business Models”
“10 Powerful Client Profit Accelerators”
“Preparing Now for the Economic Recovery”
“Small Market Budget Beaters for 2010”

“The sessions presented by the RAB will illustrate the newest marketing strategies and creative ways to reach audiences and advertisers. With a scope to cover all-size markets, these sessions add great value to this year’s show,” said John David, Executive Vice President, Radio at the NAB.