RAB2008 takes place at the Hyatt Regency, Atlanta Monday, February 11 through Wednesday, February 13. Highlights include: Workshops that produce street-smart presentations; Internet and Digital Radio presentations; Multi-platform selling techniques; Radio sales success stories; Answers on selling with electronic measurement; Tips on maximizing the multicultural marketplace
"Radio has a unique ability to grab attention and make an emotional impact on consumers through an increasing number of audio delivery platforms," noted Jeff Haley, President and Chief Executive Officer, RAB. "On air, online, and on site, we need to be proud of our success and enthusiastic about our future … as well as prepared for it. It’s time to send bold signals."