Radio Advertising: Dead or Alive?


MIAMI BEACH — Advertisers have been rushing to embrace new forms of lower-cost digital marketing. As a result, it’s been harder and harder to sell them radio, TV, and newspaper advertising. Where are they spending their money, and how can radio stations that enjoy especially strong community connections take advantage of the new trends?

Gordon Borrell has some answers.

The Hispanic Radio Conference is proud to present local advertising guru Borrell at this year’s event, to be held at the Intercontinental at Doral Miami, in late March. Borrell will discuss and dissect the changing face of advertising and how local businesses are beginning to embrace companies that will help them navigate the new and sometimes confusing marketing landscape.

Borrell is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, the New York Times, Ad Age, Forbes, and other publications.

Before starting Borrell Associates, Borrell was VP for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for the Virginian-Pilot in Norfolk. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, and cable and network TV websites.

Don’t miss Gordon Borrell and the rest of this year’s information-packed agenda at the Hispanic Radio Conference. Register now before the pre early bird price expires. It will not be extended!

Want the best rate at the Intercontinental at Doral, site of the conference? Book now before the room block disappears.

About the Hispanic Radio Conference
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 11th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.

Hispanic Radio Conference
March 25-26, 2020