Chalk up another voice-activated task platform that can now access a variety of live and on-demand content from Entercom‘s Radio.com platform.
It shares its name with a popular actor known for roles on The Incredible Hulk and for directing early 1990s NBC sitcom Blossom before his untimely death from prostate cancer.
Radio.com is now fully integrated into Samsung’s Bixby platform.
Similar to Amazon’s Alexa and Apple’s Siri, Samsung smartphone users in the U.S. can now add the Radio.com “capsule” through the Bixby Marketplace.
This can give listeners the ability to discover new audio content on Radio.com by asking Bixby to play a certain genre, such as “sports talk” or “classic rock.” Bixby will search the Radio.com portfolio for content that matches the listener’s request.
“This is an exciting integration with Samsung to bring the Radio.com listening experience wherever and however our listeners want it,” Entercom Chief Digital Officer J.D. Crowley said. “With Bixby, we are able to bring Radio.com to millions of listeners, making it easier than ever to discover and engage with our premium audio content as part of our listeners’ daily audio habit.”
A generation of TV viewers may think of actor Bill Bixby when thinking of the Samsung Bixby. Bixby’s career also includes such programs as The Courtship of Eddie’s Father.