Radio Deserves More Than 7% of Political Ad Spend


ResearchdirectorsincBefore the floodgates of political ad spending open wide, Research director Inc. plans to hold a webinar for broadcasters on how to garner those dollars.

Tuesday’s midterm election leads into a frenzied year of political campaigning. And 2016 brings with it a projected $11.38 billion in political ad spending.

Radio’s projected share of that is 7%. In the Nov. 5 webinar, Research Director, Inc. will make a case for why radio deserves more.

Company audience research specialists will profile Republicans, Democrats, and Independents. Radio’s daily reach by political party and Hispanic and African-American political profiles will be discussed.

The webinar begins at 1:30 p.m. Eastern. Sign up at: