MEXICO CITY — For many years, the top Contemporary Hit Radio station in Guadalajara, Morelia and beach cities such as Mazatlan and Puerto Vallarta was part of a network of stations with a brand very familiar to American ears.
Radio Disney was a true winner among teens and young adults, with a recipe quite different from the Disney Channel promotional machine that aired on U.S. radio stations until its shift to a digital-centric, Sirius XM-exclusive offering.
But, times change. With three direct format competitors and an impressive surge in Spotify consumption in key market Mexico City, a partnership that brought Radio Disney to Mexico is nearing its conclusion.
