Radio down “only” 2% in February


RAB is out with its monthly radio revenue report for February. 2008 is continuing to make heavy use of negative numbers. Local was down 4% and national was down 1%, giving total spot a loss of 4%. The only positive number was for non-spot revenue, up 17%. That brought the grand total to a decline of 2%.

RBR/TVBR observation:
Well, about the only good thing you can say about the February numbers is that they weren’t as awful as January. If you’ve forgotten, it was down 6%, with spot down 7% — local down 5% and national down 13%. Thank goodness for non-spot revenue, which includes ad sales that radio stations are raking in from fast-growing Internet businesses.