‘Radio Hosts on FM Still Matter.’ A New Study Confirms It

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Ten months into the COVID-19 pandemic, “radio hosts on FM still matter.”


Imagine that.

It simply took NuVoodoo Media Services to confirm it in a recent “Ratings Prospects Study.”

 


RBR+TVBR RELATED READ:

Thirty Years Later, Has Pop Radio Learned Anything?

Seeking airchecks from WHTZ “Z100” in New York, our Editor-in-Chief stumbled across an article in The New York Times from July 28, 1991 discussing pop radio’s “midlife crisis.” The story addressed issues that are still pressing for CHR/Pop stations some 30 years later. Why?


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