As far as Capitol Hill legislators are concerned, it’s only an advancement of committee- approved legislation — with two amendments — that will now see a full vote in the U.S. House.
Yet, as far as the Broadcast Radio and TV industry is concerned, it’s a major step forward toward securing the ability to air cannabis advertising — a potentially quick-dollar category ad for an audio industry segment that still hasn’t fully recovered from the COVID-19 pandemic and may never will.
