Radio Listening Reaches a 16-Month High. Do Advertisers Care?

By
Adam Jacobson
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0
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?

RBR+TVBR OBSERVATION


Looking for a bit of good news amid the sour headlines ranging from New York Gov. Andrew Cuomo’s resignation to more jabs at his counterpart in Florida, Ron DeSantis, over how he’s reacted to the rise of the Delta variant of the coronavirus in the Sunshine State?

Nielsen has some for those who own or manage radio stations. Listening levels are at their highest point since April 2020.

That said, were radio listening levels acceptable prior to the start of the COVID-19 pandemic?

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