NEW YORK — Ninety-eight radio/audio spots and campaigns have successfully reached the finals of the 2022 Radio Mercury Awards. The submissions were created by advertising agencies, brands, production companies, radio stations and students.
The 2022 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, insurance, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.
“It’s been amazing to work with the judging panel we put together as they really brought smart perspectives and an appreciation for the submissions,” said Alejandro Ortiz, Executive Creative Director at Campbell Ewald and chief judge for the Radio Mercury Awards. “I loved the debates, there was a palpable passion for the craft of radio and audio – great energy all around.”
“After a two year hiatus, it was wonderful to have the Radio Mercury Awards judging in person,” said RAB President/CEO and Radio Creative Fund Chair Erica Farber. “It was equally exciting to hear what’s been percolating creatively this last year.”
In addition to Chief Judge Alejandro Ortiz, the final round judging panel included Mitch Bennett, executive creative director, Baldwin&; Erik Fahrenkopf, creative director, Wieden + Kennedy; Josh Grossberg, executive creative director, McCann Health; Bianca Guimaraes, partner and executive creative director, Mischief NY; Donnell “Dojo” Johnson, group creative director, Anomaly; Nicky Lorenzo, senior vice president/group creative director, Taylor Global; Wendy Mayes, creative director/copywriter, Plot Twist Creativity; Sean McBride, chief creative officer, Arnold Worldwide; Joyce King Thomas, creative consultant; King Thomas and Sherman Winfield, executive creative director, VMLY&R.
The Radio Mercury Awards winners will be presented on Thursday, June 9 at SONY Hall in New York.
2022 RADIO MERCURY AWARDS FINALISTS
Creative Radio Campaign by a Radio Station or Group
Axe Throwing
ShinyTop Brewing & Axe Throwing
Alpha Media, LLC
Relatable and Undebatable – Cancer Screening Campaign
Penn Medicine
Audacy
“Days of Our Eyes 2022”
Urban Optics
Bryan Broadcasting
Disc Replay
Disc Replay
CUMULUS MEDIA
Different
Cupbop Idaho
Iliad Media Group
Rusty Grimes (series)
Chemung Soft Water
Seven Mountains Media, LLC
Checkout – Party/Tailgate/Holiday
Basket App
The Studio at iHeartMedia
Driveway Puddle/Kiddie Pool/Lawn Sprinkler
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia
Creative Radio Campaign by an Agency Production Company, or Advertiser
Great Protection, Bad Timing
Progressive Insurance
Arnold Worldwide
Internet Distractions
Progressive Insurance
Arnold Worldwide
New Friends
Progressive Insurance
Arnold Worldwide
RV ER
Progressive Insurance
Arnold Worldwide
Post-Quarantine Radio: Meemaw, Homebody, Dog Years
Motel 6
Barkley
Pets Stay Free
Motel 6
Barkley
Don’t Let Your Vacation Ruin Your Vacation
Go RVing
FCB Chicago
I Saw the Sign Campaign (Hijack & This is a Sign)
Staples
Oink Ink Radio
Sport Radio: How to Chant, How to Hot Dog, How to Chest Bump
GEICO
The Martin Agency
You Only Need One
Donate Life America
The Martin Agency
Creative Radio Commercial by a Radio Station or Group
Grouching Lawn Guy Hidden Tantrum
Panther East
Audacy
Days of Our Eyes – Can’t See Us
Urban Optics
Bryan Broadcasting
REPRO HERN VAS R WHPT
FLORIDA DEPARTMENT OF HEALTH
COX MEDIA GROUP
Disc Replay
Disc Replay
CUMULUS MEDIA
Hello, Loser
MN Fat Loss.com
CUMULUS MEDIA
Superheroes
Time Out
Des Moines Radio Group
Don’t Just Watch It
Epic Escapes
iHeart AdBuilder
Extra for You
Cupbop Idaho
Iliad Media Group
LabCrapa
LabCanna
Lighting 100
Dinner
Pecos Flavors Winery
Majestic Communications
Andy Haulsbeir Windy City Burger
Tinners Public House
Results Radio – Townsquare Media
The Band
Tony’s Catering
Results Radio – Townsquare Media
Amish World of Sports
The Amish Workshop
Seven Mountains Media, LLC
Great American Settlers
Spreakers.com
The Studio at iHeartMedia
Kiddie Pool
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia
Lawn Sprinkler
Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia
Ticks Suck
Steve’s Pest Control
Zimmer Radio and Marketing Group
Creative Radio Commercial by an Agency, Production Company or Advertiser
Cat Voice
Motel 6
Barkley
Dog Voice
Motel 6
Barkley
Dog Years
Motel 6
Barkley
Homebody
Motel 6
Barkley
Meemaw
Motel 6
Barkley
Moolah
Georgia Lottery
BBDO Atlanta
Beard
Connecticut Lottery
Decker
Air Travel
Go RVing
FCB Chicago
Desert Island
Gulf States Toyota
MMB, Boston
Dog’s Best Friend
Gulf States Toyota
MMB, Boston
Song Hijack
Staples
Oink Ink Radio
“Beer Ball”
Summit Brewing
Periscope
Attention Nose Holders
Irish Spring
TEN6
Discombobulated
GEICO
The Martin Agency
Beachside Resort
Hotels.com – Expedia Group
Wieden + Kennedy
Boutique Hotel
Hotels.com – Expedia Group
Wieden + Kennedy
Creative Radio Promotional Spot or Campaign by a Radio Station or Group
Great American Moments
KAMX-Mix 94.7
Audacy
Workplace Warrior
KKMJ Majic 95.5
Audacy
KIK FM Sweets 16
Elden Fresh Foods
Hubbard Broadcasting, Inc.
20th Anniversary Promo-WDRV Radio
WDRV FM Radio
Hubbard Radio Chicago
Taylor Swift BreakUp Album Promo
WTMX Radio
Hubbard Radio Chicago
Being Heard Matters – Skydiving
Iliad Media Group
Iliad Media Group
KFAI – Tuning Exercise
KFAI Radio
KFAI Fresh Air Radio
KFAI – We Are Minnesota
KFAI Radio
KFAI Fresh Air Radio
Mockingbird
iHeartRadio App
The Studio at iHeartMedia
Creative Radio Spot for a Cause by a Radio Station or Group
Billy Celebration Walk 2022
Midland Care
Alpha Media
Floppy Disk
Penn Medicine
Audacy
Mixtape
Penn Medicine
Audacy
Water Protectors
Chesapeake Bay Foundation
Audacy Radio
KS95 4 Kids Radiothon Wrap 2021
Children’s Hospitals & Clinics
Hubbard Broadcasting LLC
Billy the Bass
Hot Springs Storm Water
US Stations
Creative Radio Spot for a Cause by an Agency, Production Company or Advertiser
Recruitment
Colon Cancer Coalition
BeautifulBeast
Space History
Colon Cancer Coalition
BeautifulBeast
Hiking
Donate Life America
The Martin Agency
Lawn
Donate Life America
The Martin Agency
Creative Use of Nonbroadcast Audio by an Agency, Production Company/Advertiser, Radio Station or Group
Pizza Box: The Audiobook
Ponysaurus Brewing Co.
Baldwin&
Tell Me What Happened podcast
OnStar
Campbell Ewald
Optional Ad
Liberty Mutual Insurance
Goodby Silverstein & Partners
Shower Thoughts
Moen
Havas
Creative Use of Songs/Music (Original or Repurposed) by an Agency, Production Company, Advertiser, Radio Station or Group
Optional Ad
Liberty Mutual Insurance
Goodby Silverstein & Partners
Song Hijack
Staples
Oink Ink Radio
“The Perfect Jingle”
Minnesota Lottery
Periscope
G.OAT
Chobani
The Martin Agency
Lounge Singer
GEICO
The Martin Agency
Family Table
Orkin
TRG
Creative Use of Sound Design by an Agency, Production Company, Advertiser, Radio Station or Group
Eating Experience
McDonald’s
Burrell
The Addams Family Goes RVing
Go RVing
FCB Chicago
“Beer We Go, Twins” Sound Design
Summit Brewing Company
Periscope
G.OAT
Chobani
The Martin Agency
Salsa in 3D
Divine Dance Studio
The Studio at iHeartMedia
Integrated Brand Campaign with Radio/Audio by an Agency, Production Company, Advertiser, Radio Station or Group
Pizza Box: The Audiobook
Ponysaurus Brewing Co.
Baldwin&
Truckers
Motel 6
Barkley
Sound It Out
Ad Council
McCann New York
The Lil Jif Project
The J.M. Smucker Company
SuperExploder
Purpose-Driven Radio Spot or Campaign by an Agency, Production Company, Advertiser, Radio Station or Group
Tell Your Story – Steven
California Tobacco Control Program
Duncan Channon
Periscope: Chillin In Vehicle
General Motors
McCann Detroit
Worst Shark Attack Ever
Animal Welfare Institute (AWI)
PPK
enough 2 share
Second Harvest Heartland
Preston Spire
No More Holiday Songs
YMCA of the North
Preston Spire
Student-Produced Radio Commercial
Fun Up Your Food
Heinz
Miami Ad School
True Crime Emergency
Hulu
Miami Ad School
Noticeable Benefits
Michelin
S.I Newhouse School of Public Communications
Luckiest Man
University of Texas at Arlington
UTA Radio.com
Event sponsors for this year’s event include iHeartMedia. Dedicated sponsors include CBS News Radio and Hubbard Radio. General sponsors include Skyview Networks and Salem Media Group, along with Friends of the Mercuries sponsors Forcht Broadcasting, Nielsen, Triton Digital and vCreative.
