Radio Needs To Chase These Dollars

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RBR+TVBR OBSERVATION


Did that headline grab your attention? Good, because there’s a big opportunity for radio broadcast companies to significantly boost their ad revenue while gaining ground against those digital devils who have supposedly sucked dollar after dollar away from that local AM or FM in markets far and wide.

It involves WPP, one of the world’s largest advertising agency groups, and one of the world’s biggest advertisers, by dollars allocated to all kinds of media.

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