Commercial radio stations in metropolitan Australia earned $62.53M during the just-completed month of October, representing a 9% increase over the same month in 2009. Association Commercial Radio Australia was particularly pleased with double-digit gains in some markets, including Sydney.
CRA’s Joan Warner said, “The industry is continuing to work hard to promote the many strengths of radio as an advertising source and remains optimistic about the next twelve months.”
The top-gaining market was Brisbane, up 12.6% to $10.19M. Sydney’s growth rate was just a whisker behind Brisbane, to a nation-leading $19.7M. Melbourne grew 6.9% to $19.09M; Perth grew 6.4% to $7.95M and Adelaide grew a modest 1.9% to $5.5M.
The numbers come from the 2010 Metropolitan Commercial Radio Advertising Revenue, and are sourced by Deloitte.
According to a report published at the CRA website, the strong October results follow even better results for the nation’s Q1 of financial year 2011, during which radio posted an 11.8% gain on revenues of $173.66M