With under two weeks to go before Santa Claus heads out on his sleigh and Hanukkah candles being lit for the final time on Tuesday (12/19), holiday shopping has reached full tilt — or has it yet to peak?
Multiple reports of light traffic at major retailers was gathered by RBR+TVBR across the weekend, with activity picking up but still moderate at such stores as Target on Sunday (12/19).
To give their stores a boost, one big retailer used radio to lure in customers.
The retailer investing heavily in radio for the week ending Dec. 17 is Macy’s, and it boosted its spot load to 33,142 at the stations tracked by Media Monitors.
This puts Macy’s at No. 5 among all advertisers; spots for iHeartRadio brands and the company’s “Jingle Ball” are included in the Media Monitors rankings.
By deleting those spots, the No. 1 advertiser at radio is Amazon.com, with 38,478 ads airing at the stations tracked by Media Monitors.
Other activity was similar to last week, with AT&T Wireless‘ jump in spot load the only other big move among brands using radio.