Radio up across the pond


Word from The RadioCentre in London, and its division known locally as the Radio Advertising Bureau not only had a positive second quarter, they were able to record their moderately successful results with a curly number. Total revenues were up 3.4% according to Reuters. One problem faced by British broadcasters which is not a big factor in the US is competition with publicly-owned media. They’re up against a dominant BBC. A spokesperson noted a similarity to the US situation, however, loss of business to the internet. The upswing was credited to advertisers rediscovering the cost effectiveness and efficiency of the medium.