It owns radio stations in Victor Valley, California and Yuma, Arizona.
Now, it has launched a unique mobile app platform for all of its radio station brands as a way to gain more ad dollars in challenging small Southwestern U.S. markets.
The company winning the account: RadioFX Inc.
That’s the selection from El Dorado Broadcasters.
Led by EVP/GM Chris Fleming, he says “I have long been a proponent of radio station brands becoming platform agnostic. Mobile is of primary importance as it is ubiquitous. Of almost equal importance is having the interface with Android Auto and Apple Car Play, making our brands part of the in dash experience.”
Mark Mitchell, VP Programming for El Dorado Broadcasters, adds, “The primary benefit will be the streaming capabilities for the user, but our stations will be able to do in app, unique contesting, audience polling, and we will have a chat function with our on-air staff – giving or audience yet another unique experience.”
John Wanuzng is the CEO of RadioFX Inc. He says, “Local radio broadcasters are the heartbeat of the American audio experience, and the family of El Dorado Broadcasters stations shines a bright light on how radio delivers a meaningful, entertaining and impactful listener experience to its local communities.”