Radio’s Audience Remains High. Is a Revenue Drop Concerning?


The audience for terrestrial radio remains high. That’s a point made by many of the leaders of commercially licensed broadcasting companies over the last several years.

Here’s the bad news: A Pew Research Center analysis of MEDIA Access Pro and BIA Advisory Services data confirm that average radio revenue dropped “fairly sharply” in 2020.

And, for the all-news format, the dip in revenue was no different.

Or, are the numbers skewed?

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