Radio’s OTA Strength is Bridge to Digital

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Music-RecordOne of radio’s greatest historic powers is the ability to shine the spotlight on worthy pieces of music, not only bolstering the fame and the bank accounts of the featured artists, but also educating the station’s audience. And according to Dave Van Dyke of Bridge Ratings, this translates online.


Music fans, it turns out, very much value radio’s ability to curate music.

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