Radio is expected to garner more political dollars this year.
In fact, the industry should get good news this week as several states are holding primaries this Tuesday.
Radio saw $490 million in political ad spending in 2014.
This year, it could receive some $850 million, a just over 8% rise, estimates Nomura Securities.
Digital could get more than 9.8% of the total, at $1 billion.
Of course, television still gets the lion’s share and is predicted to garner $6.06 billion — 59.4% of the total, according to eMarkter.