Radio’s PPM-Holding Audience Returns. Will Advertisers?


BOCA RATON, FLA. — On May 12, 2020, Nielsen Audio released its Miami-Fort Lauderdale April 2020 ratings report, along with station cume data, to radio industry trade publications including

The numbers were ugly. Between February and April, as measured by Nielsen through the Portable People Meter (PPM), Cox Media Group‘s top-rated WFEZ “Easy 93.1” saw its cume slide from 1.038 million to 536,100. That station wasn’t alone: Huge cume dips were seen for every station in the Top 10 by cume. And, Miami wasn’t the only market experiencing this pandemic-fueled slide in broadcast radio consumption.

Today, Nielsen Audio data suggest radio’s return to pre-pandemic audience levels in nearly complete. The remaining challenge? Recouping lost advertising dollars.

Please Login to view this premium content. (Not a member? Join Today!)