There’s little fluctuation from the previous Media Monitors Spot Ten Radio report released by the iHeartMedia-owned ad tracking service, with home improvement, retail and a big QSR being joined by a cold-and-flu season favorite.
As seen below, The Home Depot is the largest paid advertiser at radio, with some 50,000 spot plays detected.
GEICO is the lone other brand with more than 40,000 spot plays for the week ending November 18.
Also present: Vicks, at No. 10 as was the case in last week’s report.
