With Nexstar Media Group‘s Tuesday release of its Q4 and full-year 2021 financial results, a particular palette was compiled for what could be an exposition of deceptively disappointing fiscal reports. Yes, year-over-year topline numbers for broadcast television’s biggest players are down. But, very tough comps due to record political revenue in the final months of 2020 are at play.
Ex-political, Nexstar did well. But, how did Sinclair Broadcast Group fare in Q4?
The key word is “soft.” An October 2021 “Cyber Event” played a major role in the company’s performance.