Are ‘No Hispanic Dictate’ Issues Still Impacting Hispanic TV?


NEW YORK — The “No Hispanic Dictate.” It still rears its ugly head, and for Jason Hall, EVP of Advertising Sales at Estrella Media, Hispanic Buying Power doesn’t equate to the 3%-4% of total advertising investments being placed on U.S. Hispanic media in 2021.

“There’s a lot of brands that still don’t get,” added Isabel Rafferty, CEO at Canela Media.

Both Hispanic market leaders participated in a prerecorded virtual panel presented Thursday as part of the Hispanic TV Summit produced by Joe Schramm for the Virtual Fall TV 2021 event.

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