Ratings Jump or Slide?


Nielsen1By Clark Smidt – Broadcast Connector

For reader convenience, we’re breaking up consultant Clark Smidt’s latest PPM information into more digestible chunks. Among other things this time, Broadcast Connector analyst Smidt (www.broadcastideas.com) explores whether the latest ratings change is a big jump or a slide due to processing or a change in the sample size in markets #30 through #40.

Reach Smidt at 978 470-2120 or [email protected].

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