Ratings Road Trip from Utah to Indiana

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Clark-SmidtThis trip does not follow a straight line – it meanders from market to market according to its size as measured by Nielsen Audio. It will start in #31 Salt Lake City and wind up in #40 Indianapolis. As usual, Clark Smidt is at the wheel with stats and commentary.


AUDIO BY THE NUMBERS – Clark Smidt Broadcast Connector
Another round of sound from the Nielsen Audio Hit Parade. (Can’t help it, The Jersey Boys movie just came on HBO & BTR – Boomer Tunes Rock!) Here’s your printable pass-it-on RBR Ratings Scoreboard & Commentary. Holiday/January/February 6+ subscriber numbers for PPM Markets #31 Salt Lake City to #40 Indianapolis:

31. SALT LAKE CITY, UT. 1,716,200. Spanish 14%, Black 1%. Stations 50, Subscribers 64%,
1 KSFI Soft AC Bonneville / KSL Broadcast. -10.7; 17.9-8.1-7.2. Holiday drop but retains #1 & cume 623,500.
2 KZHT CHR iHeart. + 1.5; 5.5-6.5-7.0, takes Broadway Media CHR KUDD by 2.5 & Rhym-CHR KUUU 4.8.
3 KBZN Hot A/C KLO Broadcasting. + 1.7; 5.0-6.3-6.7, over Hot A/C iHeart KJMY by 2.9 & Cumulus KBEE 5.0.
4 KSL/KSL-FM News/Talk Bonneville / KSL Broadcast. + 0.5; 6.1-7.3-6.6; jumps Univ. Utah N/T KUER-F by 2.3.
5 KODJ Classic Hits iHeart. + 0.7; 5.3-6.3-6.0, ups Bonneville Classic Hits KRSP by 0.8. Classic Hits: 11.2.
6 KRSP-F Classic Hits Bonneville / KSL. + 1.1; 4.1-4.9-5.2, over iHeart Classic Rock KAAZ 2.6. All Classics = 13.8.
7 KSOP-F Country KSOP, Inc. +1.2; 3.9-4.6-5.1, bests Cumulus Country KUBL 1.6, Broadway Country KEGA 3.9.
8 KXRK Modern Rock Broadway Media. +1.2; 3.8-4.5-5.0; tops Cumulus Mod Rock KHTB by 3.8; Total = 8.8.
9 KNRS-F/KNRS Talk iHeart. + 0.5; 4.1-4.8-4.6. 5-way N/T Total 15.9. Talkers CMLS KKAT & KLO tie, 0.2.
10 KUDD/KUDE CHR Broadway Media. + 0.8; 3.7-4.7-4.5. CHR + Rhythmic CHR Total share: 13.7.
11 KUER-F News/Talk University of Utah. + 1.5; 2.8-3.6-4.3.
12 KJMY Hot AC iHeart. + 0.7; 3.1-3.6-3.8, leads Cumulus Hot A/C KBEE 2.1. Hot A/C Total share: 12.2.
13 KUBL-F Country Cumulus Media. – 0.3; 3.8-4.3-3.5. iHeart Country KJMY-HD2, 0.3; KSPO Classic Country 0.2.
14 KAAZ-F Classic Rock iHeart. Flat, 2.6. Cumulus Rock KBER 1.5 & Mod Rock KHTB 1.2. Rock Total: 10.3.
15 KUUU Rhythmic-CHR Broadway Media. + 0.2; 2.0-2.3-2.2.
16 KBYU-F Classical Brigham Young University. – 0.3; 2.4-2.1-2.1. KRCL Variety Listener Community Radio 0.9.
17 KBEE Hot A/C Cumulus Media. 1.7. KLO Broadcasting A/C drops 2.2, 3.0-0.7-0.8.
17 KENZ Cumulus Adult Hits KENZ 1.7. KYMV Broadway Media Adult Hits 1.6.
Sports: Larry H. Miller KZNS/KOVO 1.0 & KZNS-F 0.6; Broadway Media KALL 0.9; Cumulus KFNZ 0.2. Total: 2.7.
Swings: + 1.7 Hot A/C KBZN, + 1.5 CHR KZHT & News/Talk KUER-F; – 10.7 Soft A/C KSFI, – 2.2 A/C KSQN.
Shares: iHeart 24.3, Bonneville 19.0, Broadway Media 15.4, Cumulus 8.5, KLO Broadcasting 7.5.

32. LAS VEGAS, NV. 1,682,100. Spanish 28%, Black 11%. Stations 45, Subscribers 69%,
1 KSNE-F Adult Contemporary iHeart. -4.6; 13.2-7.3-8.6, #1 share, #1 cume 546k, only Vegas A/C.
2 KMXB Hot A/C CBS Radio. + 1.0; 5.7-6.4-6.7, Hot A/C’s Beasley KVGS 4.9 off, Kemp KVGQ trails by 6.0.
3 KLUC-F Rhythmic-CHR CBS Radio. + 0.6; 5.3-5.4-5.9, just a 2-way match showing Kemp KVEG 2.3 back.
4 KKLZ Classic Hits Beasley Media Group. + 0.1; 5.3-5.3-5.4, exclusive, leads Lotus Classic Rock KXPT 0.6.
5 KXPT Classic Rock Lotus Communications. + 0.5; 4.3-4.4-4.8, just 0.3 over Beasley Rhym. Oldies KOAS.
6 KOAS Rhythmic Oldies Beasley Media. + 0.3; 4.0-4.1-4.3, Classic Rock + Classic Hits = 14.5.
7 KWID Spanish Classic Hits Lotus Communications. – 1.1; 5.1-4.6-4.0 & tops 6 Spanish genre formats.
8 KVEG Rhythmic-CHR Kemp Broadcasting. – 0.4; 4.0-4.2-3.6. The 2 Vegas Rhythmics Total 9.5.
9 KSOS Contemporary Christian Faith Communications. + 0.1; 3.4-3.5-3.5, a Vegas help call.
10 KCYE Country Beasley Media. + 0.6; 2.7-4.1-3.3, tiny 0.2 up on iHeart Country KWNR. Cntry Total: 6.3.
11 KRGT Spanish Urban Univision Radio. + 0.3; 2.9-3.3-3.2. Total share of all 6 Spanish formats: 14.3.
11 KXNT-F/KXNT News/Talk CBS Radio. + 0.7; 2.5-3.0-3.2, leads Nevada Public News/Talk KNPR by 1.1.
12 KISF Regional Mexican Univision Radio. – 0.2; 3.3-3.1-3.1 ties KWNR Country iHeart. + 0.1; 3.0-3.0-3.1.
14 KXTE Modern Rock CBS Radio. 3.1-3.6-3.0. 15. KOMP Rock Lotus Communications Corp. 2.6 2.6 2.9.
16 KQRT Regional Mexican Entravision, 2.5. KRRN Regional Mexican Entravision, 0.9.
17 KPLV CHR iHeart Media. 2.4, exclusive. 18. KCNV Classical Nevada Public Radio, also exclusive at 2.3.
19 KNPR News/Talk Nevada Public Radio, 2.1. WDWN Talk Beasley Media, 0.8.
20 KVGS Hot A/C Beasley Media. – 1.4; 3.2-2.3-1.8 changed from Adult Hits. KVGQ Hot A/C Kemp, 0.7.
21 KWWN Sports Lotus 1.3; Sports Lotus KBAD 0.5; Span.Sports Lotus 0.5; CBS KXST & Kemp KMZQ DNS.
21 KCEP Urban Contemporary Equal Opportunity of Clark County, 1.3. KUNV University Nevada Jazz, 0.8.
Swings: + 1.0 Hot A/C, + 0.7 News/Talk KNXT; – 4.6 A/C KSNE-F, – 1.4 Hot A/C KVGS.
Shares: CBS Radio 18.8, Beasley Media Group 15.6, iHeart Media 14.1, Lotus Communications 14.0.

33. KANSAS CITY, MO. 1,640,300. Black 13%, Spanish 8%. Stations 40, Subscribers 60%.
1 KCFX Classic Rock Cumulus. – 1.4; 8.0-8.1-6.6, tops Cumulus ClassicHits KCMO-F 1.8, AdultHits KCJK 3.8.
2 KXMV CHR Steel City. + 1.5; 4.9-5.6-6.4, #1 Cume 460.800, beats Cumulus CHR KCHZ by a full 2.0.
3 WDAF-F Country Entercom. – 0.1; 6.3-6.0-6.2, tops 4 KC Country stations with 14.8 Total share.
4 KZPT Hot A/C Entercom. + 0.5; 4.9-5.1-5.4, solo Hot A/C takes A/C Steel City KCKC 2.2. A/Cs Total: 8.6.
4 KRBZ Modern Rock Entercom. + 1.0; 4.4-5.0-5.4, over Entercom Rock KQRC by 0.3. Rock Total: 10.5.
6 KPRS Urban Carter Broadcast. – 0.2; 5.5-5.5-5.3, over Cumulus Urban A/C 1.4; Carter Gospel KPRT at 0.6.
7 KQRC-F Rock Entercom. + 0.1; 5.0-5.5-5.1. Public Television 19 Adult Alternative KTBG in last place, 0.3.
8 KCMO-F Classic Hits Cumulus Media. – 2.5; 7.5-4.9-4.9. Cumulus Adult Hits KCJK gains 0.2; 2.7-3.1-2.9.
9 KFKF-F Country Steel City. -2.2; 6.9-5.0-4.7. Score 1.4 over Steel City Country Too KBEQ. Pair Total: 8.1.
10 KCHZ CHR Cumulus. + 0.5; 3.9-4.2-4.4.
11 KMBZ-F News/Talk Entercom. – 0.4; 4.6-3.5-4.2 and 0.5 ahead of N/T University of Missouri KCUR-F.
12 KMJK Urban A/C Cumulus. – 0.2; 4.1-4.1-3.9. All Urban types Total 9.8.
13 KCUR-F News/Talk University Missouri. + 0.7; 2-4-3.3-3.7.
14 KBEQ-F Country Steel City. – 1.6; 5.0-4.0-3.4. Cumulus Country KCMO-HD2 sits down at 0.5.
15 KCKC Adult Contemporary Steel City. + 0.5; 2.7-2.3-3.2 16 KCJK Adult Hits Cumulus. + 0.3; 2.8-2.7-3.1.
17 KCSP/KCSP-HD2 Sports Entercom 1.9-2.1-2.0, is the only KC Sports station.
18 KJNW Christian University of Northwestern St. Paul, holds at 1.9 and ties Entercom Talk KMBZ, 1.9.
20 KCMO/KCMO-HD2 Talk Cumulus, 1.7. 21 KANU/KANH/KANV Classical University of Kansas, 0.9.
Swings: + 1.5 CHR KMXV, + 1.0 Modern Rock KRBZ; – 2.6 Classic Hits KCMO-F, – 2.2 Country KFKF-F.
Shares: Entercom 29.8, Cumulus 25.0, Steel City 17.7.

34. ORLANDO, FL. 1,596,200. Spanish 28%, Black 16.5%. Stations 42, Subscribers 60%.
1 WXXL CHR iHeart Media. + 1.7; 4.8-5.7-6.5, gets the #2 cume by 3300 and ups CBS CHR WJHM by 2.9.
2 WRUM Tropical iHeart Media. + 0.7; 5.7-6.5-6.4, tops Entravision Tropical WNUE-F by 4.3.
3 WMGF Adult Contemporary iHeart Media. – 7.0; 12.8-6.0-5.8, adds to the #1 cume, 560,300.
3 WMMO Adult Contemporary Cox Media Group. + 0.7; 5.1-5.8-5.8, makes it a 3-way & 3rd place A/C tie.
3 WPOZ/WMYZ Christian Central Florida Ed Found. – 2.6; 8.6-5.7-5.8; co-owned Gospel WPOZ-HD3 a 3.0.
6 WCFB Urban A/C Cox Media. + 0.6; 4.8-5.6-5.4; iHeart Urban WTKS-HD2, 1.5.
6 WWKA Country Cox Media Group. – 0.3; 5.7-5.5-5.4 as JVC Media Country WOTW is way back at 0.9.
8 WPYO Rhythmic-CHR Cox Media Group. + 0.4; 4.8-4.6-5.2. Add CHRs iHeart WXXL + CBS WJHM = 15.3.
9 WTKS-F Talk iHeart Media. + 1.3; 3.8-4.8-5.1, wins Orlando’s 4-way News/Talk race. Share Total: 12.1.
10 WOCL Classic Hits CBS Radio. + 0.3; 4.7-5.6-5.0, this is Orlando’s only Classic anything.
11 WOMX-F Hot A/C CBS Radio. + 0.9; 3.8-5.1-4.7. 4 A/C type formats (2 A/C, [email protected] Urban & Hot) Total 21.7.
12 WJRR Modern Rock iHeart Media. Flat, 3.6. Beats Cox Modern Rock WCFB-HD2 by 2.5; it sits at 1.1.
12 WJHM CHR CBS Radio. + 0.7; 2.9-3.0-3.6.
14 WDBO-F Talk Cox Media. + 0.3; 2.9-3.3-3.2. Community Comm. N/T WMFE 2.7; iHeart Talk WFLF is 1.1.
15 WPOZ-HD3 Gospel Central Florida Ed. Foundation. + 0.2; 2.8-4.1-3.0; Urban sister WPOZ-HD2, id 0.4.
16 WMFE-F News/Talk Community Communications. + 0.7; 2.0-2.8-2.7.
17 WUCF-F Jazz University of Central Florida. + 0.5; 1.7-2.1-2.2, the only Jazz is on the rise.
18 WNUE-F Tropical Entravision Communications. – 0.8; 2.9-2.9-2.1. Mix in WRUM, for Tropical Total: 8.5.
Sports: Cox Media Group WDBO 1.2. iHeart WYGM 0.5. Total Orlando Sports share: 1.7.
Swings: + 1.7 CHR WXXK, + 1.3 Talk WTKS-F; – 7.0 A/C WMGF, – 2.6 Christian WPOZ/WMYZ.
Shares: iHeart 33.6-29.9-30.5, Cox 24.1-27.4-27.3, CBS 11.4-13.7-13.3, Central Florida Ed. 11.6-10.1-9.4.

35. COLUMBUS, OH. 1,523,900. Black 16%, Spanish 3%. Stations 37, Subscribers 59%.
1 WCOL-F Country iHeart. + 3.4; 8.4-9.8-11.8. Only challenger Wilks Classic Country WBWR 2.0, #16.
2 WNCI CHR iHeart Media. + 1.0; 9.4-8.8-10.4, #1 cume 548,400 and the market’s only CHR.
3 WSNY Adult Contemporary Saga Communications. – 0.9; 7.2-5.5-6.3, Saga’s Hot A/C WVMX is 3.3 back.
3 WTVN Talk iHeart. +2.0; 4.3-5.4-6.3 leads Ohio State News/Talk WOSU-F, 3.2. Total N/T Share: 9.4.
5 WXMG Urban A/C Radio One. + 0.5; 4.6-4.6-5.1, tops Urbans Radio One WCKX 1.4, iHeart WZCB by 1.5.
6 WBNS-F Sports Radiohio. – 1.0; 6.0-7.2-5.0, big over iHeart WYTS at 0.2; Radiohio WBNS is last place 0.1.
7 WCVO Christian One Connection Media. – 0.9; 5.4-5.3-4.5; Christian partner WZNP 0.4; Total sermon: 4.9.
7 WLVQ Classic Rock Wilks Broadcasting. – 0.2; 4.7-4.6-4.5. Now 1.4 ahead of iHeart Classic Hits WODC.
9 WODC Classic Hits iHeart. -5.6; 9.6-4.3-4.0, passes Saga Classic Hits WNND/WNNP by 1.5.
10 WCKX Urban Radio One. + 0.6; 3.1-4.4-3.7. All Urban oriented formats Total 12.4.
11 WZCB Urban iHeart. -0.1; 3.7-3.6-3.6.
12 WOSU News/Talk Ohio State U. Steady, 3.1. Ohio State Classical WOSA adds 0.9. Total OSU: 4.0.
13 WWCD Modern Rock WWCD, Inc. – 0.3; 3.2-2.7-2.9 vs. iHeart Modern Rock WBWR, + 0.6; 1.3-1.6-1.9.
14 WVMX Hot A/C Saga. + 0.2; 2.5-2.5-2.7. 15 WNND/WNNP Classic Hits Saga. + 0.3; 2.3-2.8-2.6.
17 WCBE Variety School District of Columbus, 1.3.
Swings: + 3.4 Country WCOL-F, + 2.0 Talk WTVN; – 5.6 Classic Rock WLVQ, – 0.9 A/C WSNY & Christian WCVO.
Shares: iHeart 37.1-34.1-38.2, Saga Comm. 9.3-12.0-10.8, Radio One 7.7-9.0-8.8, Wilks 6.5, Radiohio 5.1.

37. AUSTIN, TX. 1,476,900. Spanish 30%, Black 7%. Stations 34, Subscribers 79%.
1 KBPA Adult Hits Emmis Communications. + 1.7; 6.9-8.8-8.6, #1 share, #1 cume 480,800, exclusive format.
2 KVET-F Country iHeart. + 1.0; 5.6-7.0-6.6, ties itself KASF, leads Genuine Austin Country KOKE 4.9.
2 KASE Country iHeart. + 1.6; 5.0-5.4-6.6. Country pair, same share, same name = 13.2. Add KOKE: 14.9.
4 KUT News University Texas Austin. +1.9; 4.0-6.1-5.9, up 1.9 on Emmis Talk KLBJ. Entercom Talk KJCE: 0.4.
4 KHFI-F CHR iHeart. + 0.3; 5.6-5.5-5.9, beats iHeart Rhythmic-CHR KPEZ 1.4. CHR format Total: 10.4.
6 KKMJ-F Adult Contemporary Entercom. – 4.2; 8.9-4.7-4.7, still leads Entercom Modern A/C KAMX by 1.0.
7 KPEZ Rhythmic-CHR iHeart. – 0.1; 4.6-4.2-4.5. Soul Urban A/C Entercom KKMJ-HD3 is 1.4 back.
8 KFMK Christian Crista Media. – 0.1; 4.0-4.1-4.3, the only Inspirational format subscriber in SXSW City.
9 KLBJ Talk Emmis Communications. + 0.8; 3.2-4.2-4.0, ties Emmis Rock KLBJ-F, also + 0.8; 3.2-3.5-4.0.
11 KROX-F Modern Rock Emmis Communications. – 0.1; 3.8-4.0-3.7. Rock Totals 7.7, Adult Alternative, 4.6.
11 KAMX Modern A/C Entercom. – 0.7; 4.4-3.9-3.7. Entercom Urban A/C KKMH-HD3 is 3.2-3.4-3.1 at #12.
Spanish: KLJA CHR Univision 2.7-2.3-2.4; KTXX-HD3 Christian Genuine Austin 1.8. Total Spanish Share: 10.6.
Regional Mexican: KLZT Emmis 3.2-3.1-2.7; KLQB Univision 2.4-2.1-2.1; KTXX-HD2 Genuine Austin 1.6.
Adult Alternative: KGSR Emmis 2.9-2.6-2.7; KUTX UTexas Austin 1.5; KVET-HD2 iHeart 0.2. Total AA: 4.6.
Sports: KTXX-F Genuine Austin Radio 1.6; KVET iHeart Media 0.9. Austin Sports Total Share: 2.5.
Classical: KMFA Capitol Broadcasting Association, 1.5. KDRP/L-HD3 Sun Radio Foundation Variety, 0.7.
Swings: + 1.9, News KUT, + 1.7 Adult Hits KBPA; – 4.2 A/C KKMJ-F, – 0.8 Country KOKE-F/KTAE.
Shares: Emmis 23.2-26.2-25.7, iHeart 22.1-23.5-24.9, Entercom 16.7-12.3-11.5, University Texas Austin 7.4. Genuine Austin Radio 6.7.

38. MILWAUKEE. 1,474,500. Black 16%, Spanish 9%. Stations 37, Subscribers 49%.
1 WMIL-F Country iHeart. + 1.9; 8.8-9.8-10.7, #1 cume 446k, one & only Milwaukee Country.
2 WTMJ News/Talk Scripps-Journal. + 0.5; 9.8-10.9-10.3, leads the 4 News/Talkers’ Total Share: 20.8.
3 WISN Talk iHeart. + 1.2; 4.3, 4.9, 6.5. Wisconsin Public N/T WHAD is 2.6; N/T U.WI. WUWM 1.4.
4 WRIT-F Classic Hits iHeart. – 6.0; 12.2-7.0-6.2, leads Saga Classic Rock WKLH by 1.3.
5 WKKV-F Urban iHeart. – 0.1; 5.2-5.4-5.1, now 1.9 ahead of Saga Urban A/C WJMR-F.
6 WMYX-F Hot A/C Entercom. Flat, 5.0-4.7-5.0, exclusive takes Milwaukee Radio A/C WLDB by 1.1.
7 WKLH Classic Rock Saga. + 0.7; 4.2-4.5-4.9.
8 WHQG Rock Saga Communications. + 0.5; 4.1-4.5-4.6, bests Milw.Radio Ally Mod Rock WLUM-F, 0.7.
9 WXXS CHR Entercom. + 0.1; 4.4-5.0-4.5, beats iHeart CHR WRNW by 1.5; Saga Rhym-CHR WRNW 2.4.
10 WLUM-F Modern Rock Milwaukee Radio Alliance. – 0.4; 4.0-3.5-3.7. Add Saga’s Rockers = 13.4 share.
11 WLDB A/C Milwaukee Radio Alliance. – 0.3; 4.0-3.5-3.7. Milwaukee Radio RhymOldies WZTI is 0.7.
12 WJMR-F Urban A/C Saga. – 0.3; 3.5-3.6-3.2. Saga Rhythmic-CHR WNRG-F, 2.1.
13 WLWK-F Adult Hits Scripps-Journal. – 0.5; 3.6-3.4-3.1. \
14 WRNW CHR iHeart. + 0.3; 3.7-2.8-3.0, brings the All CHR (Regular & Rhythmic) Total to 9.6.
15 WHAD News/Talk Wisconsin Public. + 0.7; 1.9-2.3-2.6 vs. Univ. Wisconsin N/T WUWN 1.8-1.6-1.4.
15 WSSP Sports Entercom. Flat, 1.4 and 1.0 over iHeart Sports WOKY, 0.4. Brew City Sports Totals 1.4.
Adult Alternative: Radio Milwaukee Alliance WYMS 0.7; Milwaukee School of Engineering WMSE 0.2.
Inspirational: Saga Ed Christian WJYI 0.2.
Swings: + 1.9 Country WMIL-F, + 1.2 Talk WISN; – 6.0 Classic Hits WRIT-F, – 0.5 Adult Hits WLWK.
Shares: iHeart 33.4-30.3-31.9, Saga 13.9-15.4-15.0, Scripps-Journal 13.4-14.3-13.4,
Entercom 10.8-11.2-9.5, Milwaukee Radio Alliance 8.2-8.3.

40. INDIANAPOLIS, IN. 1,429,100. Black 16%, Spanish 6%. 47 stations, 47% Subscribers.
1 WYXB Soft A/C Emmis Comm. – 6.4; 13.7-7.0-7.3, #1 cume 397,500 and 3.3 over Entercom Hot A/C WNTR.
2 WRWM Rhythmic Oldies Cumulus Media. + 4.4; 2.8-7.7-7.2. New kid ups Radio One Urban A/C WTLC 2.5.
3 WIBC Talk Emmis Comm. + 1.0; 5.6-6.2-6.6, tops Metro Indianapolis N/T WFYI-F by 3.9. N/T Total: 9.3.
4 WLHK Country Emmis Comm. Steady, 6.2-6.6-6.2, takes Cumulus Country WFMS, 0.9. Country Total: 11.5.
4 WFBQ Classic Rock iHeart Media. – 0.1; 6.3-6.4-6.2, leads Cumulus Classic Hits WJJK 0.4. Classic Total: 12.0.
6 WJJK Classic Hits Cumulus Media. + 0.4; 5.4-5.5-5.8.
7 WZPL CHR Entercom. – 0.4; 5.8-5.9-5.4, tops Radio One’s Rhythmic-CHR 1.3 & CHR WNOW 1.6. Total: 13.3.
8 WFMS Country Cumulus Media. – 1.0; 6.3-6.3-5.3.
9 WTLC-F Urban A/C Radio One. – 1.3; 6.0-4.5-4.7; Radio One Gospel WTLC 1.4; U. Indianapolis Jazz WICR 0.7.
10 WHHH Rhythmic-CHR Radio One. – 0.9; 5.0-3.9-4.1 vs. WNOW-F CHR Radio One, – 0.2; 4.0-3.6-3.8.
11 WNTR Hot A/C Entercom. + 0.4; 3.6-3.5-4.0
12 WOLT Modern Rock iHeart. – 0.3; 4.2-4.0-3.9.
13 WNOW-F CHR Radio One. – 0.2; 4.0-3.6-3.8.
14 WFYI-F News/Talk Metro Indianapolis Public Broadcasting. + 0.7; 2.0-2.8-2.7.
15 WFNI Sports Emmis. + 0.5; 2.0-2.9-2.5. WIBC-HD2 Sports Emmis 0.9; WNDE iHeart 0.4; WXNT Entercom 0.2.
Inspirational: WGNR/WHPL/WIWC/WMBL Moody Bible Teach 1.0; WHZN Christian Rock Olivet Nazarene U 0.2.
Swings: + 4.4 Rhythmic Oldies WRWM, + 1.0 Talk WIBC; – 6.4 Soft A/C WYXB, – 1.3 Urban A/C WTLC-F.
Shares: Emmis 28.5-23.6-23.5, Cumulus 14.5-19.5-18.3, Radio One 16.6-13.6-14.0, iHeart 10.7-10.8-10.1,
Entercom 9.5-9.5-9.6.

Takeaways:
* What’s next to attract audience?
* It’s not the model; it’s the message.
* Package, Present, Connect, Deliver.
* Boomers of the 60s are now in their 60s!

Clark Smidt connects current resources with new business.
Discussion: 978 470 2120. Boston Mass Media since 1970.
@clarksmidt www.broadcastideas.com. [email protected]