One of our most-read stories this month at RBR.com featured the news that The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program slate to the Addressable TV beta test presently being conducted by Nielsen.
To learn more about this test, RBR+TVBR Editor-in-Chief Adam R Jacobson opened the transatlantic audio connection and spoke with Brian Jentz, the London-based SVP of Business Operations for Nielsen.
Find out why Nielsen’s findings are so valuable to both marketers and broadcast media in this EXCLUSIVE 11-minute conversation.
Listen to “RBR+TVBR INFOCUS Podcast: Brian Jentz” on Spreaker.
