RBR+TVBR Encore: Top Tips For Christmas Hits, And Ratings Riches

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With Christmas right around the corner, we’re pleased to offer our readers this Classic Media Information Bureau installment from longtime Adult Contemporary programming consultant Gary Berkowitz. 


Happy holidays, and best wishes on a successful “Holiday” ratings book.

 


Gary Berkowitz and the Independent Broadcasters Association (IBA) have teamed up to offer programming and content services to IBA Members.

Berkowitz said, “I understand the rating and revenue challenges that independent broadcasters feel. I look forward to working with IBA members to keep their on-air product top-notch.”


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