Revenue management. Revenue generation. Digital audience engagement. All are important and essential topics of discussion for radio station owners and managers, but perhaps the digital conversation gets a bit muddled because, well, it is still a foreign language to the traditional, linear audio content purveyor.
How is Marketron working to help bridge digital and over-the-air radio together, for the benefit of advertisers, consumers and station owners?
It’s a question CEO Jim Howard liked very much, because Marketron believes advertisers are thinking different about consumers. That’s because many are asking the following question: How can we interact with the consumer in a way that will meet a client’s advertising objectives?
Howard is the latest guest in our new RBR+TVBR INFOCUS PODCAST, hosted by Editor-in-Chief Adam R Jacobson.