RBR+TVBR: Vincent Letang, MAGNA


MAGNA has released its Global Ad Forecast for December/Winter 2020.

According to MAGNA’s latest report, media owners’ linear advertising revenues (linear TV, linear radio, print, OOH) decreased by an estimated 18% in 2020, and that’s slightly lower than its spring forecasts.

Where is the U.S., compared to other nations studied by MAGNA in this report?

In this fresh InFOCUS Podcast, MAGNA EVP/GM for Global Market Intelligence Vincent Letang chats exclusively with RBR+TVBR Editor-in-Chief Adam R Jacobson on linear media trends versus digital on a global scale, and what may lie ahead in 2021 for U.S. radio and TV companies.

Listen to “RBR+TVBR: Vincent Letang, MAGNA” on Spreaker.