Another example of how XM makes money with advertising and cross-promotions: ReachMD XM Satellite Radio (Channel 157) and Cambridge, MA-based Sermo announced a partnership in which ReachMD’s medical programming will be linked to Sermo’s online physician community. The partnership will enable physicians from across the country to access selected segments of ReachMD’s medical programming directly from Sermo and discuss them in real-time. Also, ReachMD XM 157 will broadcast ongoing reports on physician opinions about the content that’s discussed. As part of the partnership, ReachMD listeners and the nearly 40,000 physicians on Sermo will be able to discuss ReachMD programs within the Sermo community.
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