Red Zebra Broadcasting signs for PPM in DC


Arbitron announced Red Zebra Broadcasting, owner of Redskins Radio, The Washington, D.C. ESPN Radio affiliate and the flagship radio stations for the Washington Redskins and Hall of Famer John Riggins, has signed a multi-year agreement that includes Portable People Meter ratings services when the service is introduced in Washington, D.C. ESPN on Redskins Radio includes: WXTR-AM Alexandria, Virginia (730 kHz); WWXT-FM Prince Frederick, Maryland (92.7 MHz) and WWXX-FM Warrenton, Virginia (94.3 MHz).

PPM ratings are scheduled to become currency in DC in December 2008. The last Diary book for the Washington, DC market will be Summer 2008.