20B gets away annually from the producers of various forms of intellectual property in the US, according to media mogul Sumner Redstone, particularly due to content piracy in Asia. But Redstone sees the situation beginning to improve. The reason? Key nations have content of their own now, and are finally seeing the value of international copyright protection. India’s big business is the Bollywood cinema empire, and China is realizing the value to be had from the 2008 Olympics.